Day: October 30, 2019

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Posted in Advertising & Marketing

The Secrets of Success in Marketing to Men

INTRODUCTION Over the past 50 years, men have taken on a decreasing role in shopping decisions if they have a…

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Posted in Advertising & Marketing Traffic Generation

10 Emotional triggers that men respond to

All marketing messages have emotional triggers, some more overt than others. There are a number of emotional triggers that men…

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Posted in Advertising & Marketing Traffic Generation

Four mistakes to avoid when marketing to men

In our last post, we discussed the ten most common emotional triggers that men respond to in the marketing they…

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Posted in Advertising & Marketing Starting Your Business

Tips for marketing to men globally

No Marketing to Men blog sequence would be complete without a mention of the expanding global marketplace. Thanks to technology,…