Recent Posts
The Secrets of Success in Marketing to Men
INTRODUCTION Over the past 50 years, men have taken on a decreasing role in shopping decisions if they have a…
10 Emotional triggers that men respond to
All marketing messages have emotional triggers, some more overt than others. There are a number of emotional triggers that men…
Four mistakes to avoid when marketing to men
In our last post, we discussed the ten most common emotional triggers that men respond to in the marketing they…
Tips for marketing to men globally
No Marketing to Men blog sequence would be complete without a mention of the expanding global marketplace. Thanks to technology,…
Marketing to single men
In the sequence of blog posts we are going to discuss how we market to men, we looked at marketing…
Tips for marketing to young men (Millennials)
Marketing to men in the modern age is similar in some ways to marketing to women, and significantly different in…
Can You Market “Girly” Products To Men
In this blog post we are going to look at marketing what can be termed “girly” products to men. Men…
Marketing to middle-aged men
In a previous blog post, we noted single men spend a lot of time on YouTube, with 35 to 44…
Tips for marketing to retired men
Retired men in the 21st century are certainly not over the hill. Many of them consider themselves to be just…
Marketing to affluent men
In our last blog post on marketing to men, we looked at why it can be very lucrative to market…
