- Building your followers
- Maximise your Twitter Traffic
- Tools to make your Twitter page more interactive
- How to gather new customers using Twitter
- Common mistakes that Twitter users make
In the first part of this Twitter tour we talk a little about how you can start building a large network of friends, clients, associates, and customers using the social networking website Twitter. Many new users of Twitter are constantly asking how they can use the site more effectively for their business and since the site has grown into an Internet mega monster that is globally known and talked about, they are right to ask. The fact is Twitter is a fantastic tool for your Internet Marketing (IM) business. Internet relationships are very different from actual personal relationships. They are based primarily on like, know, and trust. Many people are reaching out to others through social network websites like Twitter, Facebook and many others. If you are new to Twitter you may not realise that you can create your personal or business brand and virtually dominate your market, simply by building a list of followers.
Let us talk about some of the ways you can you achieve this.
Once you have set up your Twitter account you will want to work on your profile. This way you can quickly customise the look and feel of your page. You will want to pay close attention to your one line bio. Because this is what people will read before they decide whether or not they want to follow you. You will only have 160 characters to describe who you are and what you do, so you have to make it good!
Twitter Strategies For Getting Followers
If you have business contacts that are already using Twitter, invite them to follow you. Put link’s in your emails, on your websites and blogs asking people to follow you. You could even put your Twitter url on your business card, so that you can gather followers offline as well. Do not be shy tell everyone you meet about your Twitter page. Make it sound exciting and let them know that you will be sharing important updates, great tips and information with them if they follow you. You may be surprised to find out that almost everyone will click the follow button just to see what you are up too! Another thing that I feel is important especially for Internet marketers is to seek out and follow the ‘gurus’ and the powerful users of Twitter. This will benefit you in more than one way. It will give you a bird’s eye view of what they are doing on Twitter, so you can learn how to improve your own results and it will also put you in front of all the people they are in contact with. Curiosity, you can not fight it, so you may as well take advantage of it. People are curious by nature! They like to see who is following who, so often they will click on the links and check out the followers of people they know and follow them as well and by following the leaders, so to speak you may naturally end up will new followers as well. Just try and keep your target market in mind when you choose ‘gurus’ to follow.
Now let us talk about meeting even more people and making hundreds of new friends by using ‘re-tweet’s’. With this method, you take the original twitter message someone else has posted, and rebroadcast that same message to your followers. When broadcasting the message, you should definitely give credit to the original poster. I know at first it may sound like this will only be good for the original tweeter, but re-tweeting can actually benefit you just as much if not more.
3 Benefits of Re-tweeting
1. It provides more value to your followers.
When you provide value to your followers, you make them happy! You are also more likely to attract followers. Providing quality content is always a great way to build your business no matter what platform you use.
2. It will benefit your brand.
If you point a reader to a source of good information that is truly relevant and beneficial to them, the amount of trust that they have in you will increase.
3. It will help you build relationships with the original posters.
Re-tweeting someone else’s content is an act of kindness, and for the most part bloggers like to return the favour. You should not expect someone to re-tweet your content just because you re-tweet theirs. Just keep in mind that your chance of being on the other end of a re-tweet increases as you re-tweet.
Re-tweeting is all about providing value to your followers so if you want others to re-tweet your post then you want to make sure that you are providing them with quality content worth tweeting about. The bottom line is re-tweeting is a great way to add quality and value to your Twitter page. If done right, re-tweeting can help you educate your followers, build your personal brand, increase future traffic, and connect you to other great people in your niche.
Maximise Your Twitter Traffic
Most people use Twitter simply to send tweets to one another and keep in contact with friends and family, but as an Internet marketer you can use it to drive traffic a serious amount of it to your business sites if you know how. Just imagine, with the increased traffic to your website, you can gain more subscribers, leads and visitors which you can then convert into paying customers. Which ultimately leads to increased income.
Traffic From Twitter
As we talked about earlier in this post, you need to spread the news that you are on Twitter. You will want to include your Twitter address (url) in your email messages, blogs and on your websites. That way, everyone will know that you are using Twitter. Believe it or not regularly updating your tweets will help you drive more traffic to your site. Avid Twitter users like people who post tweets regularly. If you want to gain active followers through your tweets you will want to set up a schedule for posting and do your best to stick to it. You will also want to make sure that you reply to the tweets addressed to you. I do not recommend that you stay on the site all day or spend long hours tweeting away your time. Just pick a good time once or twice a day and login. If you have a mobile device, all the better because you can sync it up with your Twitter account and you will not have to worry about being away from your computer.
Do not worry if your followers do not become active right away. It may take some time, but they will begin to notice the times that you are more active and after a while they will join in your conversations, which is one of your main goals. Just remember the basic rule “keep ninety percent of your tweets full of helpful content and limit your promotional ones” this way you will keep the followers that really matter.
While some personal tweets are a must if you want to help your followers get to know you, you will want to avoid sending out to many personal or unrelated tweets because it can actually cause you to lose followers. After all there are not too many of your business contacts that will want to hear that you took a shower or what you had for breakfast, so keep your tweets focused!
By taking the time to build good relationships with your followers, you will be laying the ground work for converting them into lifetime customer for your products or business. Establishing a good relationship with your followers is vital if you want to take advantage of the massive flow of traffic that pours through Twitter every day.
Gather New Customers Using Twitter
Whenever you meet someone new on Twitter it is a good idea to try to establish a good relationship from the start. Think like your customer. You buy from people who you trust and like. Your target market also behaves the same way. It is important, especially in social marketing that you get to know your clients and do your best to win their trust and confidence. By doing so, you can attract more followers and hopefully customers.
In order to show off your expertise on Twitter you will want to post quality content on your blogs, website and other sites.
Then share them with your followers. As we talked about in the last lesson there are a wide variety of tools that work with Twitter that will automatically check the blogs you have posted and share them instantly on your page. Offering educational materials, seminars, video training and networking events will also go a long way when you are trying to convert your followers into paying customers.
As a matter of fact I recently came across a great website that allows you to stream live video on your Twitter page and chat real time with your followers, so if you are not camera shy, plug in your webcam! This will be a fantastic way to make an instant connection for you and your customers. You can find out more here: http://twitcam.com There are so many different techniques that you can use to help the transition from follower to customer by using Twitter. Just remember to keep the value of your content high and the volume of your promotions low and you will begin to see real results from your efforts. In our next lesson we will talk about how you can maximise your Twitter traffic. Follow @nichesolutions
Tools to make your Twitter page more interactive
Whether you want to generate more traffic to your site or you want to increase your social relationships, Twitting is a fun and exciting activity that you can quickly master and use to achieve your goals. We already know that Twitter keeps people connected at all times. Some people send tweets regularly (every day) and others only a few times a week. Since you are planning on using Twitter to build your Internet Marketing business the latter is the best option for you.
If you are using WordPress for your blog, there are quite a few tools that you can use to automate your Twitter activities from inside your dashboard including:
This plug-in will encourage your visitors to tweet your blog post. TweetThis also adds a Twitter link in every blog post you create plus gives you the ability to shorten your blog post URL to fit the 280-character limit.
The TweetMeme button Helps other people to easily re-tweet your post on Twitter and it also shows a count of how many times your blog post has been re-tweeted.
Twollo is another Twitter tool that you can use to find people you want to follow. Just type in the subject or topic that interests you and the tool will find people who are talking about the same thing and automatically follows them for you.
Twitter Tools – This plug-in integrates your blog with Twitter by pulling all your tweets into the side bar of your blog. You can also use it to post new tweets from inside your WordPress blog.
And the list goes on.
I could literally list hundreds of tools that work with Twitter for you, but then we would be stuck on this Twitter blog post for days, so instead I am going to suggest that you do a little home work after you are done reading this lesson. All you have to do is open up your favourite search engine and do a search for “Twitter tools, plug ins and add-ons” you will find more that enough to meet your needs. You can narrow your search even more if you are looking for something more specific.
Twitter tools for business
For instance I did a search for “Twitter tools business” while I was writing this blog post and came across some that I did not know about. Before we close this post I do want to tell you about one more tool that you can use to find out who you are following that is not following you back. It is Tweepler and all you have to do is type in your Twitter username and password and it will give you detailed list of who is following you and who you are following. It also has a very nice point and click interface, so that you can quickly sort through your peeps. It does take it a few minutes to populate the list but it is well worth the wait. You can find it here: http://tweepler.com
So, go do your homework and find some Twitter Tools that will work in your niche and start using them to make new contacts, automate your posts and promote your site even better with Twitter!
I have given you a little head start with the the following resource which lists 91 Free Tools to fit any need.