What is Slideshare?

Slideshare account creation graphic

How Does Slide Share Work?

In this post, we are going to talk about Slideshare, how it works and how you can use it to gain more exposure for your business.

Just in case you are not familiar with Slideshare, it is one of the largest communities on-line and is used for sharing presentations with the world. Currently it receives more than 60 million visitors every month with a whopping 130 million pages viewed. It is also among the top 200 websites visited in the world. Even though Slideshare is designed to allow you to share your presentations with millions of consumers across the globe, it also gives you the ability to share other types of documents, including PDF files, videos, webinars and more. However, many business owners do not know that it exists or they overlook it because they do not realise what a valuable resource it can be, when used properly.

Getting started with Slideshare

Slideshare account creation graphic
4 Easy Steps to Slideshare

Slideshare is extremely easy to use. It has both a Free & Pro Version (slightly more bells & whistles & tools to play with). However, when you are just getting started using this powerful platform a free account will work just fine.

To get started all you have to do is visit http://www.slideshare.net and create an account.  If you prefer for simplicity you can also use your Facebook or LinkedIn account to login to make the process even easier.

What makes Slideshare even better is you are not limited to sharing your content strictly on their network. You can also embed your presentations on your blog and other social networks like LinkedIn, Facebook Twitter etc.

Another thing that makes this such a powerful tool for your business is that your presentations have the potential to spread virally, because not only can you share your content other members of this massive network can share it as well, which makes it an excellent way to get your message across to a wide an eager audience.

Homework

Go sign up for your Slideshare account and spend some time looking around the site, viewing some of the presentations uploaded by other members.

You will also want to spend some time customising your profile. Once you are logged in, you will find a link to your account settings under the person icon in the upper right hand of the page. It is important to add a good photo and your business contact information, so you can begin branding your business on Slideshare

I would also like you to look at this quick presentation. It shows you some of the great benefits of using Slideshare: http://www.slideshare.net/ss/creators/get-started

Now We Have Your Slideshare Account Set Up Lets Customise it…

Customising your Slideshare Account

Once you have completed your profile, it is time to start sharing your presentations. If you do not have any prepared do not worry they are very simple to create with software like Power Point, Open Office or Keynote if you are a Mac user. Of course, you do not just want to throw up anything. You want to make sure that the content you are uploading to Slideshare is helpful, informative and engaging to your target audience.

Once you have completed your profile, it is time to start sharing your presentations. If you do not have any prepared do not worry they are very simple to create with software like Power Point, Open Office or Keynote if you are a Mac user. Of course, you do not just want to throw up anything. You want to make sure that the content you are uploading to Slideshare is helpful, informative and engaging to your target audience.

A good place to start is with content you have already created. For instance, you can convert articles, blog posts or even a collection of helpful tweets into a presentation. You can also include click able links inside your presentations so that you can direct your viewers to your business and increase traffic to your website.

Slideshare Tutorial;

Here is a quick tutorial (that I have found) that show’s you a completed Slideshare profile:

http://www.ehow.com/how_4443233_add-links-powerpoint.html

To enhance your presentation even more you can and should include attention grabbing images, some text, music and narration. You can even add video clips. This will give it a more professional feel and make it more enjoyable and engaging for viewers.

TIP: Out of these three, the images are the most important, because people expect presentations to be visually appealing and if you upload slides that include nothing but text your viewers will click away before the reach the end of your presentation.

Still unsure of how to set-up your account, please view the blog post below, that will help you:

http://www.slidecoaching.com/2010/04/how-to-activate-url-links-slideshare

Know the Rules

When adding your presentations it is important to make sure you adhere to the terms and conditions of the website to avoid getting your account removed or worse. You also want to make sure that you provide a catchy title, a good description, choose an appropriate category and include related tags. You can also choose whether you want your presentation to be public or private. After you are done uploading you can manage your slides by clicking on the “My Uploads” link under your profile tap in the upper right hand corner of the page.

Homework

Here are two things I want you to do before you can market business on Slideshare.

1. Spend some more time working on your profile so that it provide plenty of information about your business.

2. Create and upload a brief presentation about yourself or your business, so that you can get a good feel for how the platform works.

That is it for the introduction & set-up section. In the next part of this post, we will be talking about search engine optimisation (SEO) and social marketing with Slideshare.

Using Slideshare to Market your Business

With social marketing becoming increasingly popular, it is even more important for business owners to stay current with all of the ways potential customers are searching for information. Slideshare is one of those ways and it can be an extremely important part of your marketing strategy when used correctly. When you first visit the Slideshare homepage, you are instantly presented with the top and featured presentations of the day. Your goal as a business owner should be to get your presentations listed there. To make this happen it is important to create and upload content that is both visually and mentally stimulating to viewers. This is especially true when you are trying to promote your products and services on this particular platform, because when most people think slide show they think ‘BORING’ and it’s your job to prove them wrong.

Slideshare Presentation Tips & Tricks

Here are some quick tips for creating powerful presentations of your own:

1 – Keep your presentations short, sweet and to the point. A good rule of thumb is to use no fewer than 10 and no more than 50 slides, unless you have a really good reason.

2 – Keep it entertaining, by including unexpected visuals, sound and humour when appropriate.

3 – 15 words or less! When adding text to your slides less almost always better. If you can not summarise what you have to say in 15 words or less try breaking it up into additional slides.

4 – Keep your text to a minimum and your fonts big. A 30-point font works great for most presentations, because it is easy to read.

5 – Consistent design counts. Just because you can add special effects and cool clip-art to your slides does not mean you should. It is important to use visuals to enhance the message you are trying to convey rather than just to decorate an empty slide.

Key Words for SEO

I mentioned in earlier, that using good keywords in your titles, descriptions and within presentations is extremely important. There are two reasons to do this, firstly good Search Engine Optimisation techniques will help your target audience easily find your content. The second reason is Slideshare transcribes your presentations, this means search engines like Google will index them very quickly.

Choosing the correct title for your presentation

Use your title slide like a headline. Just like any other type of content creation your presentations have to grab the attention of prospective viewer’s. So it is extremely important that your first slide is well-designed, easy to read and very descriptive. Make sure that it emphasises your topic and entices people to want to see more.

Homework

Before you jump forward let’s spend some more time optimising the presentation you created for the search engines. Make sure that you include a catchy, keyword focused title and description. You can do free research with the Jaaxy keyword search tool to help you.

Make a list of all the suitable keywords ready for completing your first presentation.

Here a few simple & quick guidelines that will help ensure that you are listed properly:

1 – The title of your presentation is important because it is the first thing that people see and it shows up as the click able link in the search engine results. So be sure to be as descriptive as possible and include relevant keywords.

2 – The description of your presentation should be around 150 – 350 words, content rich and include good keywords for optimum results.

3 – The tags for your presentation should be chosen carefully, because they will most likely be what people type into the search field. You can add up to 20 tags, so try to think about use all of the ways and keywords that people might use when searching for the information you are presenting.

4 – The category you add your presentation to is important as well. Choosing the right category helps ensure that your audience finds your presentation.

Another thing to keep in mind is that uploading content to Slideshare allows you to take advantage of their domain authority, so a well-crafted and SEO friendly presentation can help increase the search engine rankings for your business website as well.

Slide Share Tips and Tricks

First, choose your topic wisely and do your research. When you take the time to plan your presentation, it will make the creation process much easier. When choosing a topic always keep your audience in mind.

Ask yourself:

What they are their interests?
What problems do they have?
How can you help solve those problems?

Create meaningful presentations:

When you stay focused on creating presentations that are relevant and hold value for your target audience, you will naturally gain more followers and attention for your business. Here is a nice presentation that talks about using your content to get results:

Using your content to get results Slide Share Presentation

Just like on other social media sites, growing a community of followers is extremely important to your success on Slide share. When someone follows you, your updates will automatically show up in their news feed every time you upload a new presentation, giving them new opportunity to like, comment or share your content.

They will also be notified when you make or reply to a comment, which helps spread your reach even further. It also helps encourage social engagement. One of the best ways to grow your list of followers is by following and commenting on popular presentations related to your topic.

Gaining Followers & Getting Comments

A good way to do this is to visit the home page Slideshare and browse through the top and featured presentations of the day. Look for presentations that have a lot of views and click through to see if it is being commented on by other members. If it is be sure to join the conversation, like and follow the publisher.

Choosing the correct title for your presentation

Use your title slide like a headline. Just like any other type of content creation your presentations have to grab the attention of prospective viewer’s. So it is extremely important that your first slide is well-designed, easy to read and very descriptive. Make sure that it emphasises your topic and entices people to want to see more.

Effective Marketing

Create a marketing strategy for your presentations. Just like promoting products and services your content needs a solid marketing strategy, so that you can increase its popularity.

Ask yourself the following:

  • Who are you going to market to?
  • How are you going to stand out from the crowd?
  • What features and benefits do you provide?
  • What message are you going to use to reach your target audience?
  • What channels will you share your presentation on?

If you have an effective marketing strategy in place before you upload your content it will help increase its exposure. It will also help increase the amount of likes, follows and shares it receives, as well as increasing the possibility of being listed as a featured or top presentation of the day.

Sharing Your Presentations

Share your presentations across multiple channels. Slideshare actually makes this very easy by integrating social sharing tools and giving you the ability to connect your account with your LinkedIn and Facebook profiles. You should also embed your presentations on your website, Blog and on social media sites like Facebook, LinkedIn, etc. Remember a picture is worth a thousand words and this is especially true when it comes to marketing your business on Slideshare. Did you know that the human brain absorbs pictures much better and faster than words? That’s why, when creating a presentation that attracts attention, it’s important to use images instead of words as much as possible.

Add a Slideshare badge to your website. You’ve spent a lot of time creating a killers presentation and the end goal is to get as many people as possible to view, like and share it as possible. Just like other social media site, Slideshare provides you will multiple ways that you can encourage viewers to share your content including badges, widgets and playlists.

You will find a complete list with instructions here: Slide share badge for your profile

Upgrade to Slideshare Pro

We are going to jump right in and talk about the benefits of upgrading to a pro accounts and how you can use Slideshare to generate new leads for your business. As we well know, Slideshare is a powerful platform that gives you opportunity to share presentations with the world. It also allows you to position yourself as an expert in your marketplace, by providing relative, helpful and informative content to consumers.

As your popularity on Slideshare grows, you may discover that you’ve outgrown your free account and it’s time to upgrade to Pro. When it comes to upgrading, there are three options available: silver, gold and platinum. Each one comes with added benefits, so you can easily increase your Slideshare presence as your business grows.

Advantages of Slideshare Pro Account

As expected a Pro account includes more bells and whistles than your basic free account, including:

  • The ability to upload larger files
  • Private and password protected presentations
  • Longer, more professional videos
  • Host meetings
  • Track multiple presentations
  • More in-depth analytics
  • More control over your content and comments
  • The ability to capture leads from within the platform
  • Branding options that allow you to customise your profile
  • The ability to remove third-party ads

Slideshare as a lead generator

When it comes to generating leads with Slideshare there are a few things you should keep in mind. The first thing is, you don’t have to have a Pro account to generate traffic and gather leads, but you do have to work a little harder at convincing viewers to hand over their contact information.

Here are a few thing you can do

Always, include a call to action in your presentation.

Tell viewers exactly what they should do after they finish watching your presentation. For instance, you can tell them to share, like or get more information in the description box.

Sign-up Form

Always, include an easy to recognize link to your sign up form or squeeze page in your presentation, for instance My Free e-course at http://workingathometraining.com/splash/linkedin

Include a link in the description as well.

It may not be click able, but it will give viewers a way to find you

Offer an incentive in your presentation and description.

Give them a good reason to visit your website. If you give them a good reason, they will be more than happy to type or copy and paste your URL into their browser.

Encourage viewers to post and subscribe to your comments.

This way you will have more opportunities to connect with them and get their contact information.

If you do decide to upgrade to a Pro account, Slideshare makes the lead capture process even easier, by letting you turn on Lead Share, from within your account.

What is Lead Share?

Lead Share is Slideshare’s own service and it allows you to collect leads through your presentations. The amount of leads that you receive every month depends on your account level. Silver accounts get 30, Gold 75 and Platinum receive unlimited leads per month. Once you upgrade you will have access to the Pro dashboard where you can turn on and manage the “Get In Touch” feature. When it’s turned on, you will be able to set up customised lead forms and collect first and last names, email addresses, phone numbers, a company name and comment. You can segment leads by location, run multiple campaigns you’re your presentations, videos and documents. You will also be able to survey your viewers with custom questions.

Example Lead Share Presentation:
https://www.slideshare.net/lead-generation

Stopping my Slide Share campaign why?

You should also be aware that your campaigns automatically stop once you have collected your allotted amount of leads for the month. It will turn back on as soon as your next payment is processed and your existing leads will carry over to the next month, so you don’t have to worry about losing access to them. The bottom line is Slide share is an extremely effective tool for promoting and growing your business. Once you learn how to present your content in a visually appealing way that attracts your target audience there is no limit to how far your business can reach.

In Conclusion:

As we close this final lesson, I would like to thank you again for joining me for this short course and I sincerely hope that you have learned a lot about how to use Slide share to your advantage! I wish you the best of luck and even though the course has come to an end I want you to know you can still feel free to contact me if you have any questions about how to use Slide share effectively.

Homework

Brainstorm some topic ideas, do research on them and create a list of five presentations that will appeal to your target audience. This will give you a plan to follow and help you devise a marketing strategy for your content. You should also take some time to add a badge to your website and a widget to your Blog. That is it for today’s lesson. Do not forget to keep an eye out for my next Slideshare lesson. There will be some great stuff in your last lesson. We will be discussing the benefits of going pro and how to use Slideshare to generate a never-ending supply of new leads for your business.

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Author: Peter Paterson

Hi Fellow surfer, Peter Paterson here. Poet, writer & online Marketer. I enjoy baking, cooking & debating. Pop me a message, always happy to chat. Want to know more about me Cheers

2 thoughts on “What is Slideshare?

  1. I have to say this is the kind of community I have been looking for. I am really immersed into accounting working, typing and sharing a lot of documents.

    I also like to networking with other people in my niche and share knowledge. And I am sure slideshare will be of great help to me as far as what I’m involved in is concerned.

    Thanks for the detailed review, it was really hard to find this detailed review on Google.

    1. Thank you Dave,
      I am glad you enjoyed the Slide share review. I find it is an easy to master tool which is very under utilised by the online marketing world.
      Best regards
      Pete

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